How to Calculate a Brand’s Real-Dollar Value Before Acquisition
Opinions expressed by Entrepreneur contributors are their own. Measuring brand value and equity is similar to shopping for a home ...
Tag: Brands
5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It
Opinions expressed by Entrepreneur contributors are their own. According to Pew Research Center, 74% of Americans trust someone with a ...
How Digital Brands Can Enter The Brick And Mortar Space
The pandemic-era digital spending boom is leveling off as consumer spending patterns return to something resembling normal. The e-commerce space ...
5 Sneaky Ways for Brands to Boost Holiday Sales
Opinions expressed by Entrepreneur contributors are their own. There may still be a prolonged supply chain shortage, but there are ...
Cream Cheese Cracks Top Brands List to Internet’s Surprise
Despite inflation and other spending cuts made by Americans this year, some companies continued to grow at impressive rates.Such were ...
7 Secrets of Truly Successful Personal Brands
Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid ...
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be ...
Foodie Gifts From Artisanal And Eco-Minded Brands
Whether it’s for Thanksgiving dinner or Christmas itself, here are some gifts that not only taste spectacular but have a ...
How Brands Can Turn Rewards Programs Into Long-Term Loyalty
Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and ...
5 Ways to Make Journalists Actually Want to Publish Your Brand’s Stories
Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new ...
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