MAX MARA’S ROYAL PALACE: Max Mara will reveal Wednesday that its resort 2026 collection will be paraded at the Reggia di Caserta on June 17.
The former royal palace is located about 23 miles from Naples, and is a UNESCO World Heritage Site. The 18th-century Baroque and Neoclassical residence was erected by the House of Bourbon-Two Sicilies as their main residence as Kings of Naples.
Built over five floors, it boasts 1,200 rooms and comprises a theater modeled after the San Carlo in Naples. The building and its surrounding park, which stretches for 120 hectares, partly on hilly terrain, are inspired by the Palace of Versailles.
The Max Mara show will coincide with the first day of international menswear trade show Pitti Uomo, which will kick off in Florence on June 17 and run until June 20, followed by the men’s shows for spring 2026 in Milan to be held June 20 to 24.
Last year Max Mara’s resort 2025 show was staged in Venice at the Palazzo Ducale, or Doge’s Palace. The year before, Max Mara‘s creative director Ian Griffiths chose to parade the brand’s resort collection at Stockholm’s City Hall, built in 1911 and recognizable as a symbol of the city with its tower and red brick structure, where the Nobel Prizes for literature and the sciences are hosted.
This will be the second time Max Mara will travel to the south of Italy for resort. In 2021, the brand held its show on the island of Ischia, at the striking Mezzatorre Hotel, overlooking the Gulf of Naples and nestled in a former 16th-century watchtower.
The brand also over the years has staged resort shows in New York, London, Shanghai, Reggio Emilia — where it is headquartered —Berlin, and Lisbon, in the garden of the Calouste Gulbenkian Foundation.
Destination shows coming up are: Moncler Grenoble fall 2025 in Courchevel on March 15; Pucci on April 4 in Portofino; Dior pre-fall on April 15 in the garden of Tō-ji Temple in Kyoto; Chanel cruise on April 29 on Lake Como as it awaits Matthieu Blazy; Gucci cruise on May 15 in Florence, despite the exit of creative director Sabato De Sarno; Louis Vuitton cruise on May 22, on French soil, though it has yet to disclose the city, venue or other details, and Dior cruise in Rome on May 27.
