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The operator of 7-Eleven in Singapore, Hong Kong, Macau and Southern China says growth in the ready-to-eat food arena can make up for fall in cigarette sales
WITH its top line stubbed by declining cigarette sales, the group chief executive of DFI Retail Group, Scott Price, is eyeing a growing appetite for ready-to-eat food – which he believes can transform its chain of convenience stores into “quick-service restaurants”.
DFI Retail Group, which operates the 7-Eleven brand in Singapore, Hong Kong, Macau and Southern China, is moving towards driving traffic to its stores for cooked food – which Price says would put the convenience-store chain among players in the quick-service restaurants market.
“We are seeing, in essence, the opportunity for our 7-Eleven (stores) to become convenient quick-service restaurants,” he said on Friday (Aug 2), after the group posted robust first-half underlying profit driven by its food and convenience segments.
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