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SHOPPERS spent about US$7.2 billion online across retailers during the first day of Amazon’s Prime Day in the US, according to a report from Adobe Analytics on Wednesday (Jul 17).
Major retailers including Walmart and Target have launched deals and shopping events through July to attract customers by offering deep discounts to compete with the Amazon sales event.
Amazon has been able to take away market share from other retailers during the month as customers get access to sizable discounts during Prime Day, which began a decade ago, and can place orders for items available for same- or one-day delivery.
Back-to-school spending has also seen a major uptick and was up 210 per cent on Tuesday compared to daily sales levels in June 2024, according to Adobe Analytics, which studies e-commerce transaction data.
Adobe said total online sales rose 11.7 per cent on Jul 16. In 2023, shoppers spent US$12.7 billion online across retailers over two days when the Prime Day event was on.
This year Amazon has also offered early access to deals even before the two-day event began to pull forward some demand.
Average spend per order for Amazon was US$60.03 during the first 32 hours of the Prime Day event, compared with US$56.64 in 2023, according to data firm Numerator.
Adobe, which relies on direct-to-consumer transactions based on more than one trillion visits to US retail websites, said shoppers will find major deals on Wednesday, with discounts of around 23 per cent for electronics, 20 per cent for apparel and 15 per cent for toys. REUTERS
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