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APPLE’S iPad has been added to a list of Big Tech products and services hit by the strict new European Union rules aimed at stopping potential competition abuses before they take hold.
The move means Apple has six months to make sure its tablet ecosystem complies with a raft of preemptive measures under the EU’s flagship Digital Markets Act.
The company’s iOS mobile operating system, App Store and Safari browser are already targeted by the law.
The decision is a loss for Cupertino, California-based Apple, which will have to adapt its operating system to meet a swathe of new obligations and prohibitions, including allowing iPad users to download apps from beyond Apple’s confines as well as being able to uninstall apps preloaded onto devices.
The EU’s DMA strikes at the heart of the business models of six of the world’s most powerful technology firms deemed to be digital “gatekeepers.” Aside from Apple, Microsoft, Meta Platforms, Alphabet’s Google, Amazon.com and TikTok owner ByteDance have all been targeted for new obligations aimed at preventing them from abusing their dominance.
Under the law – which came into full effect on Mar 7 – it is illegal for designated firms to favour their own services over those of rivals. They are also barred from combining personal data across their different services, prohibited from using data they collect from third-party merchants to compete against them, and have to allow users to download apps from rivals platforms. BLOOMBERG
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