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IN ITS South-east Asia push, China electric vehicle (EV) giant BYD is taking the opposite approach from its biggest rival Tesla, signing many franchise dealers in contrast to Tesla’s direct-sales model.
Liu Xueliang, general manager for Asia-Pacific sales for BYD Auto, said in an interview with The Business Times: “We choose dealers because with electric cars, there are still many consumers who are sceptical about the product itself.
“Through dealers, we still want to be able to reassure customers face-to-face,” he said in Mandarin.
As it scales up in the region, BYD may also offer not just EVs, but plug-in hybrids (PHEVs) as well, although these vehicles are pricier than conventional petrol-electric…
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